In a recent turn of events, popular influencer Pokimane found herself at the center of internet controversy. The incident unfolded when she launched her own line of branded snacks, specifically miniature cookies, and a viewer expressed their opinion on the perceived high cost of these treats during a live stream. Pokimane’s retort to the viewer’s complaint was to label them a ‘broke boy’, a comment that did not sit well with the online community, sparking widespread backlash and discussions about the nature of influencer marketing and audience relations.
Pokimane’s Myna Cookies Launch
The launch of Pokimane’s Myna cookies introduced a new snack option to the influencer’s fans. These are not just any cookies; they come with an added health benefit of vitamin D. The cookies are sold in miniature form, packaged in bags, with a set of four bags retailing for $28. This pricing structure breaks down to $7 per bag, positioning the Myna cookies as a premium snack option in the influencer merchandise space.
| Product Name: | Myna Cookies |
| Added Nutrients: | Vitamin D |
| Pricing: | $28 for four bags ($7 per bag) |
| Buy Now: | Get your Myna Cookies here |
(Image credit: Pokimane)
Viewer’s Complaint and Pokimane’s Response
During a live stream on November 18, a viewer voiced their concern about the pricing of Pokimane’s Myna cookies, suggesting that the cost was too high. Pokimane’s response to the criticism was sharp and sarcastic. She said, “When people are like ‘oh my god $28 for cookies,’ it’s four bags. That’s $7 per bag. I know, I know, math is hard when you’re an idiot. But, if you’re a broke boy just say so.” This comment quickly escalated into a contentious topic among her audience and the wider online community.
Backlash and Apology
The backlash following Pokimane’s comments was swift and significant, with many calling her out for being insensitive. The internet’s reaction was a mix of disappointment and anger, leading Pokimane to issue an apology. She acknowledged that her attempt at humor was ill-received and came off as insensitive, promising to reconsider the pricing of her Myna cookies to make them more affordable.
- Pokimane’s comments were seen as out of touch with her audience.
- There was a swift backlash on social media platforms.
- Pokimane issued an apology via Twitter, recognizing the insensitivity of her remarks.
- She promised to consider adjusting the cookie pricing to be more accessible.
Here is Pokimane’s apology tweet:
While what I said was 100% intended to be a joke, I see why it came off as insensitive and I apologize for that. I also understand the current price of the cookies may be expensive for some, and promise we’ll continue to consider pricing to keep Myna as affordable as possible.
— Pokimane (@pokimanelol) November 19, 2023
Influencer Reactions and Online Discourse
The incident involving Pokimane and her Myna cookies sparked a wide array of reactions from fellow influencers and the online community at large. Some defended her, suggesting that the cookies were merely merchandise and that consumers have the choice not to purchase them. Others criticized the influencer for her remarks and the pricing of the cookies, pointing out that her wealth is largely derived from the support of her audience, which includes those she labeled as “broke.”
Notably, influencer Nadia defended Pokimane, suggesting that the backlash was fueled by sexism, as she observed a greater tolerance for male influencers engaging in similar or more controversial activities. However, this perspective was met with skepticism by others, including xQc, who sarcastically remarked on the role of sexism in the pricing of the cookies.
Here are some of the tweets from influencers:
When a girl sells cookies that’s when y’all wanna speak out? The immense hatred towards women on the internet is unhinged.
— Nadia (@TheNadiaAmine) November 19, 2023
Yes Nadia, it is the hate towards women that gave the cookies their price tag.
— xQc (@xQc) November 20, 2023
The recent controversy surrounding Pokimane and her Myna cookies has highlighted the complexities of influencer marketing and audience engagement. While the initial response to the viewer’s complaint may have been intended as jest, it struck a chord with the online community, leading to a significant backlash. Pokimane’s subsequent apology suggests a recognition of the need to maintain a relatable and respectful rapport with her audience. The incident serves as a reminder of the delicate balance influencers must navigate between promoting their branded products and staying connected with their community. The long-term impact on Pokimane’s brand and the pricing of her products remains to be seen, but it is clear that the dialogue around influencer conduct and consumer expectations is ongoing.
